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Why pay for market research?

Why pay to research?

I can do it myself

No one can research the way I research

I want to keep costs low

I can do it myself

Can you? Can you really?

Can you research your target customer on your own?

Identify who they are

How they buy

What they do as a hobby

How about their names?

(Too deep. Now we are talking about buyer personas)

You don’t need that kind of market research

You just have questions

Can a simple google search answer?

How long did it take to find that answer?

Can you explain what you found to your boss?

To your peers?

To a group of peers?

Maybe. But now you’re dreaming.

Times running out

You’re dreaming it, but not doing it

Maybe tomorrow

Repeat until you forget.

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