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Marceel E. Marchena Posts

Creating Quality Social Posts is Time Consuming

Literally spent 2.5 hours creating social media posts for my audio products brand.

How many posts you ask?

About 14.

2 weeks worth of content.

Tailored for Instagram, Twitter, and Facebook.

I always ask myself why creating these posts take so long. I mean, nothing is overly difficult to do.

I create a list of products (based on category) and fill out the specs in a spreadsheet. Simple specs such as the title, price, main image, and brand logo.

I then port these specs into a Photoshop template that creates all of the image variations. Then I review each file and make minor adjustments before exporting out all of the high quality images.

This process takes about 1 hour. Depending on how long it takes to gather and source images.

I then write short 150 character posts for twitter and use Hootsuite’s bulk editor to schedule these posts out on Twitter and Instagram.

I add hashtags, attach the edited images, and adjust language for each post. I also make sure to tag the product brand for additional exposure. This process takes maybe 1-1.5 hour at most.

After these posts are scheduled, I add each of these products to my Facebook page’s store.

I navigate to my brand’s page and add each product to a specific collection, set the titles, descriptions, images, and price. Then send it over for Facebook’s approval.

20 minutes at most.

Now that I think about it, that does add up to about 2 hours of work.

I’m always on a quest for speed so I wonder if there is a faster way to streamline this entire process.

Networking for Feedback Drains Me Mentally

Have you ever been in a room full of strangers?

Have you ever needed to listen to their stories and respond positively to what they are saying?

Then you have probably been to a networking event.

I love them, because it’s a great place to meet people who share similar interests.

I hate them, because meeting people can sometimes be fake.

Not intentionally,

But culturally.

You’re put in situations where it’s not friendly to disagree. The moment you challenge someone’s thoughts…

Intensity builds,

The other members of the conversation give you “the look”

You start to perspire,

You take the cultural chance that can make or break you depending on the other person’s response.

Stay with me here.

You’re put on the spot to follow up with your thoughts and make hasty decisions about your beliefs.

Most people lie.

I don’t,

But that’s not acceptable nowadays.

More on that later. (Correction: I Do Lie)

This back and forth tension is said to help you build relationships, but I find it mentally draining.

2 hours into the event and I’m already ready to leave.

I’ve handed my business card to a few people I’m interested in. The saga is done. This event has already paid off. Time to go (I tell myself every time).

But no. It’s not that easy.

The pressure is on for you to impress.

The pressure is on for you to upsell your thought or idea.

The pressure is on for you to please your other friends in attendance. The new modern age peer pressure.

Basically to sum up a networking event…

I go for the food. *Mic Drop*

Currently Checking Emails in a Movie Theater

Currently trying to focus my brain on the movie IT (hey there Georgie) but I keep looking at my phone. Client emails, tasks, and notifications are hard to overlook.

Wait…a kid just lost his arm. Holy hell.

But I find myself so caught up in work that I can’t take time to relax and enjoy a movie.

Excel will Save You HOURS Managing an ECommerce Site

If you are currently managing a large e commerce site and find it time-consuming to keep up with updates, this post is for you.

I currently use Excel to update thousands of products, images, titles, metadata, and prices very fast.

The secret power is within’ the CSV.

This format allows you to make bulk edits to products and posts on one single sheet without the need to keep searching and updating products via WordPress.

Yes you do need a couple of plugins to make this work smoothly. Some are paid plugins which I normally wouldn’t suggest on smaller sites, but a couple of dollars spent early on your site could save you THOUSANDS in hourly work later on. Take my advice on this one readers.

I would suggest Store Export, WP All Import, and Import/Export from WordPress.

Simple Solutions to Difficult Questions

My first blog post is dedicated to the overthinker.

The person always looking for answers.

The curious how-to thinker always looking for answers on Google and Bing.

 

If you can relate, keep reading. If you can’t…then leave this tab open. You may need it.

One of my favorite questions to ask the world is “WHY”

WHY does something work?

WHY do you need all these steps?

WHY am I spending all of this time working on a single project?

I hope to use this blog to answer these WHY questions and provide a little insight into my thought process.Yes, actually you could say this is my rebellion against Google. Or better yet a supplement for the average user who wants answers. Answers that are so hard to find.

Some of the topics I want to cover is:

  • Workflow
  • Task Automation
  • Design
  • Business
  • and life as a Tech Guy

WordPress is my bread and butter and I use the platform for everything from writing blogs, to building landing pages, to sharing on social media. I am a self-taught front-end developer and have worked on 60+ sites using WordPress as my go to engine. I’ve also built sites using BigCommerce and Squarespace.

I should keep a list of all of my sites.

But nowadays I’m just too busy.

Contact me and I’ll send you a link.

 

I have a solid background in SEO marketing and optimizing e-commerce sites. See what I’m currently working on:

Building a 10,000 Product Database

Task and design automation is another curiosity of mine.

I always want to do as little as possible to get maximum efficiency.

Bulk creating product images,

migrating data via RSS Feeds,

or simply pressing a single button to share content on all major social media platforms.

Yes, a single button.

Buy me a coffee and ask me how.

I strive in taking the difficulty out of doing the most.

Marketing for the young entrepreneur is more difficult than you think. When I started my business Quiksnip back in 2015, I was the greenest person you could ever meet. I had just acquired a decent laptop and basically self-taught myself the Adobe creative suite and WordPress using blog posts and Youtube videos.

Navigating the depths of marketing was hard because it’s tough to tell whats right from wrong, but after years of trial and error, you start to develop a process of good practices and that’s what I hope to share here.

Don’t make rookie mistakes.