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Creating Quality Social Posts is Time Consuming

Literally spent 2.5 hours creating social media posts for my audio products brand.

How many posts you ask?

About 14.

2 weeks worth of content.

Tailored for Instagram, Twitter, and Facebook.

I always ask myself why creating these posts take so long. I mean, nothing is overly difficult to do.

I create a list of products (based on category) and fill out the specs in a spreadsheet. Simple specs such as the title, price, main image, and brand logo.

I then port these specs into a Photoshop template that creates all of the image variations. Then I review each file and make minor adjustments before exporting out all of the high quality images.

This process takes about 1 hour. Depending on how long it takes to gather and source images.

I then write short 150 character posts for twitter and use Hootsuite’s bulk editor to schedule these posts out on Twitter and Instagram.

I add hashtags, attach the edited images, and adjust language for each post. I also make sure to tag the product brand for additional exposure. This process takes maybe 1-1.5 hour at most.

After these posts are scheduled, I add each of these products to my Facebook page’s store.

I navigate to my brand’s page and add each product to a specific collection, set the titles, descriptions, images, and price. Then send it over for Facebook’s approval.

20 minutes at most.

Now that I think about it, that does add up to about 2 hours of work.

I’m always on a quest for speed so I wonder if there is a faster way to streamline this entire process.

Published inWorkflow

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