[04-Dec-2018 22:13:49 UTC] PHP Fatal error: Call to undefined function add_action() in /home/quiksnip/public_html/marceel.com/wp-content/themes/author/inc/customizer.php on line 3 Creating Quality Social Posts is Time Consuming – Marceel E. Marchena Skip to content

Creating Quality Social Posts is Time Consuming

Literally spent 2.5 hours creating social media posts for my audio products brand.

How many posts you ask?

About 14.

2 weeks worth of content.

Tailored for Instagram, Twitter, and Facebook.

I always ask myself why creating these posts take so long. I mean, nothing is overly difficult to do.

I create a list of products (based on category) and fill out the specs in a spreadsheet. Simple specs such as the title, price, main image, and brand logo.

I then port these specs into a Photoshop template that creates all of the image variations. Then I review each file and make minor adjustments before exporting out all of the high quality images.

This process takes about 1 hour. Depending on how long it takes to gather and source images.

I then write short 150 character posts for twitter and use Hootsuite’s bulk editor to schedule these posts out on Twitter and Instagram.

I add hashtags, attach the edited images, and adjust language for each post. I also make sure to tag the product brand for additional exposure. This process takes maybe 1-1.5 hour at most.

After these posts are scheduled, I add each of these products to my Facebook page’s store.

I navigate to my brand’s page and add each product to a specific collection, set the titles, descriptions, images, and price. Then send it over for Facebook’s approval.

20 minutes at most.

Now that I think about it, that does add up to about 2 hours of work.

I’m always on a quest for speed so I wonder if there is a faster way to streamline this entire process.

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